The local sportscast is dying. The emergence of all-sports channels and catered fan websites has rendered this medium mundane. No opinions, not enough time to delve into details and a complete lack of resources.
Want highlights? There’s a website that probably has them.
Want analysis? There’s dozens of articles ready to read…and you’re allowed longer than a few minutes to digest the content.
So, other than expecting people to turn on their TV at a designated time because they always have…how does the local sportscast attract an audience? Engage them.
Crowd-sourcing is a wonderfully humbling process that can create a great bond with an audience…or potentially create one. Simply throw out a question on social media and farm the results. If no one responds, welp, just do your normal sportscast. If they reach out, embrace them. The return is a wonderful exchange of ideas.
Last night I tweeted out that I’m starting something called #Sportscast. This week’s theme: Old School Wrestlers. I simply asked for people to tweet me the names of former wrestlers and I’d try to fit them into my sportscast. Nearly 50 responses later, I had a pool of possibilities. The result is the video above.
People have seemed to really enjoy it, so I plan to attempt this once a week. We’ll see if it can grow into something people tune in to watch. If it doesn’t, what’s the harm? I’m just doing highlights in a shirt and tie…and shorts.